Surehaven Stays
Surehaven Stays
Surehaven Stays is a serviced accommodation business based in Braintree, Essex, providing fully furnished houses for contractors and professionals with flexible weekly and monthly rates.
Category
Serviced Accommodation
Client
Surehaven Stays
Start Date
2025
Designer
Brick
Project Description
Surehaven Stays had an existing website generated through their channel manager, but it wasn't doing the business justice. The design felt generic, the branding was lost, and the site wasn't bringing in the direct bookings they needed to reduce reliance on third-party platforms. They wanted something that looked premium, reflected their brand, and - crucially - actually drove direct traffic and bookings.
They needed:
- A clean, premium aesthetic that matched the quality of their properties and stood apart from cookie-cutter channel manager sites.
- A fully integrated direct booking system powered by their existing channel manager API, so availability and pricing stayed in sync automatically.
- A site built for SEO from the ground up to drive organic traffic and reduce dependency on OTA platforms.
THE STORY
Surehaven Stays had an existing website generated through their channel manager, but it wasn't doing the business justice. The design felt generic, the branding was lost, and the site wasn't bringing in the direct bookings they needed to reduce reliance on third-party platforms. They wanted something that looked premium, reflected their brand, and - crucially - actually drove direct traffic and bookings.
They needed a professional, conversion-focused online presence that could showcase their business and deliver results fast.
OUR APPROACH
We built Surehaven Stays a completely bespoke, API-driven bookings website that combined a clean, modern design with powerful technical integration and SEO foundations.
Key steps and features included:
- API-driven booking integration: Live availability and pricing pulled directly from their channel manager, ensuring the site is always up to date with no manual input required.
- Premium bespoke design: A significantly cleaner, more professional aesthetic than their previous channel manager site - designed to build trust and convert visitors into direct bookers.
- SEO-first build: The site was architected with search engine optimisation at its core. Since launch, organic traffic has increased 10x compared to the previous site.
- Immediate results: Within the first week of going live, the site had generated significant views and secured 3 direct bookings - proving the ROI from day one.
Implementation / Process
The result is a site the owner loves - a premium digital presence that works as hard as they do. With API-driven bookings keeping everything in sync, a design that converts, and SEO performance that's already delivering 10x the traffic, Surehaven Stays now has a genuine direct booking channel that reduces OTA commission costs and puts them in control.