Starting out in property
Your first property website
You are starting out in property, and someone, a course, a mentor, or your first conversation with a landlord, has told you that you need a website. Here is what you actually need, and how to get it live in minutes, without an agency invoice or a lost weekend.
By Roxie Andrew. Last updated June 2026.
Why it matters
Why a website matters most when you are just starting
When you are new, you have no track record to point to. Your website is the first proof you are real, and the credibility gap is biggest at the very start.
People look you up before they take you seriously
Landlords, agents and investors check you out online before they reply. When you are new, your website is the first proof that you are real and worth a conversation.
The credibility gap is biggest at the start
With no track record yet, you cannot lean on past deals. A credible site does that work for you, so you are not judged on a thin social profile.
No site, or a weak one, and the conversation stalls
If what they find does not look professional, the deal often dies before it starts. A simple, credible site keeps you in the running.
The essentials
What your first property website actually needs
Not much, but the right things. Get these in place and your site does its job: making you look credible and capturing enquiries.
- A credible, professional design that loads fast on a phone
- The right pages for your niche, not a generic brochure
- A way to capture enquiries, a contact form and a chatbot, so you never lose a lead
- The legal and GDPR pages the UK expects
- A proper domain on your own business name
- Clear contact details and a reason to get in touch
The usual routes
Three ways people try to get online, and why they stall
When you are starting out, the usual routes do not fit. Here is why each one tends to stall, and what to do instead.
The agency route
You wrote the £3,000 cheque and waited. Six to eight weeks later, the site was live. Every time you needed to change a property, an image, or a price, it was another invoice. By the time you had recovered the cost, half the content was out of date.
The generic builder
You spent a weekend on Wix or Squarespace, picking a template and writing your copy. The result looked generic, the legal pages were not there, and the platform did not know what an HMO licence was. You got it live, then quietly stopped sending people to it.
The freelancer
They turned it around quickly and cheaply. Then you spent the next month rewriting copy they got wrong and chasing replies they did not send. By the time it was usable, you had done their job for them.
The fit
How Brick fits when you are starting out
Brick is the website and lead-capture front door, built for property and made to get you credible online fast, without the agency cheque or the lost weekend.
Live in about five minutes
Add a few details, pick a template, publish. You are online today, not in six weeks.
From £45 a month, free to build first
Build and preview your whole site for free, and pay only when you publish. No agency cheque to write.
Lead capture and a chatbot built in
A chatbot answers visitors and captures leads to your inbox and phone, even when you cannot pick up.
Niche-aware and credible
Templates shaped for property mean you look more credible than competitors who paid ten times more.
Pick your path
Which kind of property website do you need?
Start with your niche, or weigh up self-serve Brick versus a done-for-you build. Either way, you are one step from a credible site.
Built by an operator
Made by someone who has been where you are
Brick was built by Roxie Andrew, who spent years as a UK property operator running her own rent-to-rent business. She built it because she and the operators around her kept hitting the same wall: no website meant no credibility, and no credibility meant no deals.
More about RoxieThe five-minute build is Brick. The growth figures are from real sites built by the Plots & Leads agency.
FAQs
Starting out: the common questions
If you want landlords, agents or investors to take you seriously, yes. When you are new and have no track record, a credible website is the cheapest, fastest way to prove you are real and professional.
You are at the start. Look the part from day one
Build and preview your first property site for free, and be live in about five minutes when you are ready.