brick.Serviced accommodation
The serviced accommodation website that wins direct bookings.
Serviced accommodation is the most complex build, so we do it for you. We create a credible, SEO-first site that turns searchers into direct bookings, either as a landing page with your booking engine embedded or a full API-driven site with channel integration. We have built sites like Signature Stays, so we know what converts.
Built, hosted and supported by Plots & Leads.
Real property sites built by the team behind Brick
The problem
Why your OTA listing is not enough
A serviced accommodation business that lives only on Booking.com and Airbnb pays commission on every stay and owns none of the guest relationship. A direct booking site changes both. Here is what operators run into without one.
You pay commission on every booking
OTAs take their cut on each stay, and there is no way around it while they own the booking. A direct channel keeps that revenue with you.
The channel manager site looks generic
The free site bolted onto your channel manager looks like every other one. It does not reflect your brand, and it rarely ranks or converts.
Guests cannot find you directly
When a guest searches your business name or your town, you need a site that ranks and earns the booking, rather than sending them back to an OTA listing.
A direct booking site is how serviced accommodation operators take back margin and own the guest relationship. We build it for you, end to end.
What it needs
What a serviced accommodation site actually needs
Not a brochure. A site built to rank, to look premium, and to turn a searcher into a direct booking while you are mid-changeover.
A premium, image-led design
Your properties are the product. We design an editorial, image-first site built to make a stay look worth booking direct.
SEO from the ground up
We build in the SEO setup, schema and sitemap submission that get you found for your town and your business name, not buried under OTA listings.
Booking engine or full channel integration
We embed your existing booking engine in a credible landing page, or build a full API-driven site that keeps availability and pricing in sync with your channel manager.
Built and supported by a team with an SA track record
We have built serviced accommodation sites for operators and seen what converts. We build it, then host, update and support it so you can focus on the guests.
Serviced accommodation is a done-for-you build, not a self-serve template. A self-serve SA build type, where you drop in your own booking-engine HTML, is on the Brick roadmap, but it is not available yet.
Proof
Serviced accommodation sites that perform
Real UK operators, real results. These were built by the team behind Brick.
Units Signature Stays scaled to, from 5
Dalma Living went live in
Booking landing pages from
Full guest-facing sites from
Done for you
Two ways we build it
Serviced accommodation is the most complex build, so we do it for you. Pick the depth that fits where you are, and we take it from there.
Booking landing page
Your booking engine embedded in a credible, on-brand landing page. The fast way to a direct-booking presence.
- Your existing booking engine embedded
- Premium, on-brand single page
- SEO and UK compliance built in
- Hosting, updates and support included
Full guest-facing site
A full API-driven site with channel integration, so availability and pricing stay in sync and guests book direct.
- Full API booking and channel integration
- Multi-property, multi-page site
- Live availability and pricing in sync
- Monthly scales with your number of listings
Done-for-you pricing from the Plots & Leads terms. The monthly fee is a Core or Premium support tier, and the guest-facing monthly scales with your number of listings. We scope the exact figure with you on a call.
In their words
Operators who made the switch
Roxie took the time to understand our target audience and designed a website that not only looks fantastic but also works perfectly for our business needs. Since going live, the website has already made a noticeable difference in growing our business.
FAQs
Serviced accommodation websites: the common questions
Yes. OTAs are a channel, not a brand. A direct booking site lets guests find and book you without commission, builds repeat business, and gives you a credible home that you own. Most operators run both: the OTAs for reach, the direct site for margin.
Let us build your serviced accommodation site
Book a short call and we will scope the right build for your portfolio, from a booking landing page to a full channel integration.