Brick by Plots & Leads: Changing how property professionals get online

Brick is a website builder made for UK property operators. You pick a template built for your niche, let the AI draft your property copy, edit it visually, and go live on your own domain in about five minutes. It is Brick by Plots & Leads, the self-serve product from the team that has built sites for property businesses across the UK.

What is Brick?

Brick is a hosted website builder aimed squarely at property operators: rent-to-rent, serviced accommodation, HMO, deal sourcing and development. Instead of a generic drag-and-drop tool that knows nothing about your trade, you start from a template shaped around how property buyers and guests actually make decisions.

You sign up, choose a template, and the AI drafts your pages from a few details about your business. From there you edit everything in a visual editor, connect your own domain, and publish. Most operators are live in about five minutes.

Who is Brick for?

Brick is for property operators who need a credible website without paying an agency thousands or wrestling with a builder that was never made for property. If you run a rent-to-rent operation, a serviced accommodation portfolio, an HMO business, a sourcing business, or you are a property developer, Brick is built for you.

It suits people who want to control their own site, update it themselves, and look professional from the first visit. It is built by Plots & Leads, the agency behind sites like Signature Stays and Surehaven Stays.

What you get with Brick

Brick covers the practical things a property website needs, without the parts you do not. Here is what is included.

• Niche templates for rent-to-rent, HMO, sourcing and development, launching shortly so your starting point already fits your niche.
• AI property copy that drafts your pages from a short brief, so you are editing rather than staring at a blank page.
• AI chatbot that answers common questions for visitors and points them towards getting in touch.
• Smart contact forms that capture enquiries and route them to you cleanly.
• Analytics so you can see what your visitors do and where your enquiries come from.
• One-click template switching if you want to change the look without rebuilding your content.
• SEO and UK compliance built in, so the basics search engines and UK rules expect are handled.
• A visual editor so you change text, images and layout by clicking, with no code.

How much does Brick cost?

Brick has a free tier and two paid plans. Starter is £45 per month for one live site on your own domain, AI property copy, the AI chatbot, smart contact forms, analytics, one-click template switching, SEO and UK compliance, and the visual editor. Professional is £75 per month (our most popular tier) and adds up to three sites, advanced customisation, SMS lead routing and priority support.

Brick is free to build and preview, so you can try it before you pay. Publishing is £45 a month for Starter or £75 for Professional, the most popular plan. Annual billing saves 17%, and there is no separate Premium tier. Every paid plan comes with a 14-day full refund and no lock-in, so you can cancel anytime. You can see the full breakdown on the Brick pricing page.

Why a property-specific builder matters

Generic builders are made for everyone, which means they are tuned for no one in particular. When your visitors are landlords, tenants, guests and investors, your site needs to show professionalism, local knowledge and trust from the first scroll. A template built for serviced accommodation or HMO already knows what those visitors are looking for.

That is the difference with Brick. You are not bending a general tool to fit property work. You are starting from something that was made for it, then making it yours.

Getting started with Brick

Starter and Professional are live now, so you can sign up and build today. Signup is free, and you only pay when you choose a plan. If you want help deciding which niche template fits, or you are weighing Brick against a bespoke build, the Brick product page walks through the options.

The fastest way to see what Brick does is to start a site and watch the AI draft it. From there it is your business, your domain, and your words.